Since July 2021, I have worked as a Copywriter for the digital advertising agency TVGla. During this time, I wrote copy for major brands,
including Sony Pictures Entertainment and HBO, however, I mainly served as the Lead Copywriter for the NBA and WNBA.
At TVGla, I develop, craft, and edit all written digital marketing copy promoting NBA and WNBA League Pass and their Apps, as well as creating
marketing copy for the launches of the NBA and WNBA ID membership programs.
From brand taglines and landing pages to social, CRM, and beyond, my work has focused on growing and exciting users,
cultivating brand loyalty, and maintaining a consistent voice across products, platforms, and initiatives.
Brand Copywriting
As Digital Copywriter for the NBA and WNBA, I develop creative brand messaging across their DTC products.
Based on client goals, feedback, and creative findings, I develop and present NBA and WNBA brand messaging which serves as the core of all NBA and WNBA marketing messaging.
Product Marketing
I then create on-brand copy across products, placements, campaigns, tentpoles, and goals, while maintaining a consistent voice.
To do this, I collaborate with designers to craft digital marketing asset copy that is eye-catching, effective, relevant, and targeted.
Social Media Work
As part of the digital marketing efforts, I also contribute to NBA and WNBA social media channels.
Working alongside designers and the social team, I write on-asset and social post caption copy on Instagram, Facebook, X, and paid search.
This copy is used to promote acquisition and retention of the leagues’ products and initiatives, as well as single-game viewership.
CRM Campaign Creation
As part of a holistic marketing initiative, I strategize and develop copy for CRM marketing efforts.
During my first four years at TVGla, I wrote all acquisition, retention, and informational copy for
NBA and WNBA products. Over the last two seasons, I have directed and edited the output of junior copywriters.
