My Experience

• Develop 360-degree digital marketing campaign messaging for the NBA, WNBA and their brand partnerships.
• Brainstorm, develop marketing campaigns, and write copy for HBO and Sony Pictures Entertainment.
• Develop messaging supporting acquisition, engagement, conversion, and retention for streaming services, apps, and memberships.
• Write and edit CRM, SEM, display, and paid search copy for various tentpoles and initiatives.
• Create 360-degree campaign ideation and activation development from brief through launch, partnering closely with creative, social, and marketing teams.
• Interpret creative direction and follow brand tone and style guides to create operational, acquisition, and informational copy for subscribers and prospective subscribers.
• Write and edit on-brand editorial content for email, web, digital ads, social media, landing pages, and newsletters.
• Managed, directed, and edited copy output from a team of junior copywriters.
• Support growth of NBA and WNBA streaming services, apps, and memberships by creating content that boosts engagement and drives retention.
• Collaborate with designers to create assets, CRM content, and marketing strategies.
• Utilize SEO practices, AI tools, and testing analytics to improve CRM advertising efficiency.

• Wrote and edited posts about sports, entertainment, and fashion for the platform.
• Line edited copy written by a team of freelance contributors.
• Directed and managed freelance writing talent on a ongoing basis.
• Sourced and revised pictures to use as thumbnails and feature images.
• Managed an editorial calendar and coordinated content across teams and at scale.
• Published posts using a Content Management System.

• Created content for Fandango, Movieclips, Rotten Tomatoes YouTube channels.
• Edited videos, created SEO-based titles and descriptions, and published using a CMS.
• Published videos that reach an audience of more than 40 million subscribers and have garnered more than 30 billion views.
• Managed YouTube channels that grew by more than 10 million subscribers.
• Created video content, wrote copy, and managed the YouTube channel Movieclips Family that gained over 500,000 subscribers while under my guidance.
• Researched and wrote on-brand editorial content for Rotten Tomatoes and Fandango.

• Devised, curated, and assigned articles for an online sports writing publication.
• Edited articles for copy, content, and style following AP Style guidelines.
• Researched storylines, statistics, and breaking news for article topics.
• Onboarded and trained new writers to reach the editorial standards of the publication.
• Managed a fast-paced editorial calendar, coordinating deadlines and approvals across teams.
• Ensured consistency in voice, tone, and quality across all written content.
• Published articles using a proprietary Content Management System.
• Utilized and applied SEO practices to improve content discoverability and traffic.

• Created, researched, pitched, and assigned articles to a team of over 40 freelance writers.
• Performed all content editing and copy editing of Arts & Entertainment articles.
• Trained new staff members on the writing and submission process.
• Designed pages and layout of articles for print and web publication.

Staff Writer – The Bottom Line
January 2012-June 2014

• Wrote articles for the News, Science, Features, Sports, and Arts & Entertainment sections of UC Santa Barbara’s student newspaper.
• Interviewed prominent members of the community, including professors, community leaders, artists, athletes, musicians, and more.

My Education

• Bachelor of Arts in English
• Bachelor of Arts in Film & Media Studies
• Graduated with Honors
• Arnhold Fellowship Scholar for English Literature